Managing Diversity

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With globalization and increasing ethnic and gender diversity managers are turning their attention to the management of cultural differences. 

Organizations should value diversity to enhance organizational effectiveness. 

Migration is one factor that put managing diversity in the spotlight. There's a qualified workforce that is not working in their home country but exploring different opportunities  abroad.

When you have different point of view, and you analysis is enriched by a cultural diversity it is more possible that an Organization remains more adaptable in different markets. in the words of Taylor H. Cox and Stacy Blake " For multi-national organizations, the insight and cultural sensitivity that members with roots in other countries bring to the marketing effort should improve these efforts in important ways. The same rationale applies to marketing to subpopulations within domestic operations. “